Women in Lice Business

The lice video features Adi Horowitz, the owner of Licenders, an upscale lice salon on 8th ave. in Manhattan. Horowitz's first lice experience was with her own daughter. At the time, the lice shampoos that were available contained harsh chemicals that she refused to use. Out of a desire to treat the lice without harming her daughter she formulated her own lice shampoo. It is one of the most popular products sold at her Licender's Salon.